Koji Fizz
Beverage | Filmed in NYC | Documentary
The challenge: Japan-based Koji Fizz needed to create buzz before launching in the USA and wanted to do so by highlighting the creativity of real New Yorkers.
The solution: By forming a rapport with our subjects and celebrating them, authentic product moments that could only happen in New York came about through trust and close collaboration. This series was also subtitled in Japanese and displayed in public places in Tokyo.
End to end creative and production by T.J. Misny Total Creative Agency